Color talks

Your company colors communicate. Ideally, they add suggestive and symbolic connotations to your name and logo, accentuate them, and make them more perceptible, easier to identify. Ideally, they evoke a positive response and feeling in your customers and prospects. How are your colors performing?

We all instinctively recognize that colors symbolize concepts, and even the least artistically inclined among us would know not to use bright red on a nursing home letterhead or light blue for a trial attorney. But how does one determine the right colors for a new company or for a firm seeking to update its image? How will you determine the best selection of colors for your firm brochure? Consult with us. We'll help you be original without straying from the ground rules of good taste.

Times change. Architectural styles evolve, fashions are updated, and so are the colors of business. Rapid technological change and the trend of our society toward a service economy have made fresh colors and new color combinations the rule rather than the exception, because they have the power to tell the story.

Also, colors can help you achieve various communications objectives. For example, dull colors help to reduce tension. Add gray to a vivid color to get a dull one. Or, keep that vivid color if you want people to pay attention.

Want to show you are unique? Use an eccentric color like fuchsia, or introduce an unusual color combination such as burgundy with peach rather than gray or navy as is usually seen.

The ink companies always keep pace with the times by creating new colors for graphic designers. The Internet boasts thousands of colors! We're sure there’s a new color especially for your firm.

Of course, changing colors will affect nearly all the items which identify your firm to its publics. However, as with all professional advertising, it is a justifiable operating expense, and an investment which may spur new inquiries and growth. Contact us to profit by new colors.

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