DAY Communications LLC Design & Function for Web & Print

Wouldn’t it be great if you could methodically review all the factors that have a bearing on your advertising with the goal of planning ahead for your best ad program yet? THAT’S what MAKE YOUR ADVERTISING PAY is about.

The MAKE YOUR ADVERTISING PAY package includes two PDF files:

1. BACKGROUND INFORMATION

Simple interactive questionnaire. A mental warm up for Brainstorming.

MakeItPay_Background.pdf (576.33 kb)

2. BRAINSTORMING WORKSHEETS

Ten interactive sections covering every facet of your marketing challenge. Your answers will guide the creative team helping you with all marketing projects.

MakeItPay_Brainstorm.pdf (1.05 mb)

Don’t confuse this marketing audit with the concept of the financial audit in which CPAs verify financial worth precisely. There is no assumed worth. Begin with a 0, not with existing assets or liabilities...

Download the Audit now. You can fill it out and save it to your computer. Then, email it to your boss.

Zer0-based-Audit.pdf (601.58 kb)

“The company’s most urgent task is to learn to welcome— beg for— demand innovation from everyone.” - Tom Peters

The DO THE NEW materials offer an easy way to initiate a program of innovations within your company. The Contest package includes six PDF files:

1. President's Package

Interactive Letters to enlist Do The New Committee Members

DoTheNew_President.pdf (1.01 mb)

2. COMMITTEE MATERIALS

» Contest Planning Outline

» Employee Contest Materials

» Methods of Rewarding Winners

Note: This file is not created as a form, but rather is for illustrative purposes.

DoTheNew_Committee.pdf (229.60 kb)

3. EMPLOYEE CONTEST MATERIALS

Six interactive forms to run the contest

DoTheNew_Contest.pdf (561.36 kb)

4. IDEA EVALUATION FORM

Interactive Idea Evaluation Form. Calculates scores.

DoTheNew_Evaluation.pdf (1.00 mb)

5. SCORE SHEET

Interactive Score Sheet. Calculates scores.

DoTheNew_ScoreSheet.pdf (544.30 kb)

6. IDEA IMPLEMENTATION FORM

Interactive Idea Implementation Form

DoTheNew_Implement.pdf (545.14 kb)

Full program, not interactive

DoTheNew_Program.pdf (324.33 kb)