DAY Communications LLC Design & Function for Web & Print

“The company’s most urgent task is to learn to welcome— beg for— demand innovation from everyone.” - Tom Peters

The DO THE NEW materials offer an easy way to initiate a program of innovations within your company. The Contest package includes six PDF files:

1. President's Package

Interactive Letters to enlist Do The New Committee Members

DoTheNew_President.pdf (1.01 mb)

2. COMMITTEE MATERIALS

» Contest Planning Outline

» Employee Contest Materials

» Methods of Rewarding Winners

Note: This file is not created as a form, but rather is for illustrative purposes.

DoTheNew_Committee.pdf (229.60 kb)

3. EMPLOYEE CONTEST MATERIALS

Six interactive forms to run the contest

DoTheNew_Contest.pdf (561.36 kb)

4. IDEA EVALUATION FORM

Interactive Idea Evaluation Form. Calculates scores.

DoTheNew_Evaluation.pdf (1.00 mb)

5. SCORE SHEET

Interactive Score Sheet. Calculates scores.

DoTheNew_ScoreSheet.pdf (544.30 kb)

6. IDEA IMPLEMENTATION FORM

Interactive Idea Implementation Form

DoTheNew_Implement.pdf (545.14 kb)

Full program, not interactive

DoTheNew_Program.pdf (324.33 kb)

"Nothing ventured, nothing gained" is especially true in marketing. Successful programs require calculated risk taking. We are in business to help you develop communications programs that will target the right audience--grab attention--relate your message--and be remembered. Achieving that level of impact requires planning, creativity, and a willingness on the part of the client--you--to take some risks.

One agency executive has said: "An advertising agency that shows you work that does not contain some sense of the unexpected - at least a few surprises - is simply not doing its job the way it should. I am quite serious when I say that one of the main responsibilities any advertising agency has is to prepare, propose, and fight for ads that make clients nervous!!"

If you feel nervous after your agency has made a presentation, ask yourself: Is my reaction based on a valid intuition that these creatives simply won't achieve my goals, or am I timid about really making an impact?

Would customers and others consider the program under review refreshing-- inspiring-- meritorious-- clever-- thought provoking-- innovative? Would your competitors wish it was theirs? If so, your nervous feeling is a good sign. And if the program has no breakthrough qualities, why consider it at all?

Breakthrough programs are the way to go in marketing, so relax, and take a risk!