DAY Communications LLC Design & Function for Web & Print

Your company colors communicate. Ideally, they add suggestive and symbolic connotations to your name and logo, accentuate them, and make them more perceptible, easier to identify. Ideally, they evoke a positive response and feeling in your customers and prospects. How are your colors performing?

We all instinctively recognize that colors symbolize concepts, and even the least artistically inclined among us would know not to use bright red on a nursing home letterhead or light blue for a trial attorney. But how does one determine the right colors for a new company or for a firm seeking to update its image? How will you determine the best selection of colors for your firm brochure? Consult with us. We'll help you be original without straying from the ground rules of good taste.

Times change. Architectural styles evolve, fashions are updated, and so are the colors of business. Rapid technological change and the trend of our society toward a service economy have made fresh colors and new color combinations the rule rather than the exception, because they have the power to tell the story.

Also, colors can help you achieve various communications objectives. For example, dull colors help to reduce tension. Add gray to a vivid color to get a dull one. Or, keep that vivid color if you want people to pay attention.

Want to show you are unique? Use an eccentric color like fuchsia, or introduce an unusual color combination such as burgundy with peach rather than gray or navy as is usually seen.

The ink companies always keep pace with the times by creating new colors for graphic designers. The Internet boasts thousands of colors! We're sure there’s a new color especially for your firm.

Of course, changing colors will affect nearly all the items which identify your firm to its publics. However, as with all professional advertising, it is a justifiable operating expense, and an investment which may spur new inquiries and growth. Contact us to profit by new colors.

Have you ever studied your own buying habits? You would find that quite a number of your purchases are made on impulse, probably many because of a persuasive radio commercial. Relative to TV, newspapers and magazines, the elapsed time between exposure and the day's largest purchase is shortest with radio.

Moreover, according to an industry study, radio reaches PRIMARY CONSUMER TARGET GROUPS such as:

• Full-time working women
• Professional managerial men, and
• Households with above-average income.

Radio goes with us anywhere, and generally costs less per thousand than other media. It is very effective in targeting distinct groups of consumers, and offers immense potential for creative, emotional and persuasive messages. No wonder many businesses with limited advertising budgets DO RADIO!

Here are some ideas to help you get the most from your radio buy:

1. The first few seconds of the ad must get the listener to pay attention; the next 5-10 seconds are the most important part of the commercial.
2. Humor and drama can be very effective in retaining the listener's attention.
3. The most creative and successful radio marketing strategies often involve barter. For example, a station may offer a grocery free advertising in exchange for donating a shopping spree for listeners who call in at the right time, or correctly answer a question. It is estimated that such promotions can yield two to three times the exposure of simple radio spots.
4. Reaching specific niches such as women 18-34 or African Americans or teens is facilitated by station formats.
5. Advertising spots during and adjacent to weather forecasts can be effective for some products because of the impact of weather patterns on consumer behavior.

Before you buy radio, contact us for an unbiased opinion of the station's reach, and assistance with effective scheduling and production.

Why not rather be passionate?

It's always disturbing when I'm relaxing at night to see a TV commercial for Wix or another such competitor to DAY Communications' wonderful services. It's painful because— what can they offer that I can't? Nothing! You just get an interface rather than a real face (consultation), a template rather than a custom design, and  "wal-mart" server solutions rather than intelligent hosting with custom features.

What do "free" websites offer? They'll give you a cookie-cutter "professional web presence" with "high-quality designs," a little SEO, wording to start you out based on your industry, and a CMS (content management system) that lets you add images and content easily, for ONLY $9.99/month (or $19.99 or $29.99 if you what more bells and whistles), or if only for personal use, it's perhaps $4.99/month after a brief free trial.

Add e-commerce for an additional $4.99/month and you get nothing but PayPal functionality, a free add-on for any website, or for $19.99/month (additional to your base fee) you get the CMS with order and inventory management, etc. For more money, you can feature more products and get more GBs for loading content and getting more traffic.

Compare that to a BlogEngine or Office365 website solution, which are DAY Communications' out-of-the-box solutions for people who want an instant web app. For my custom design fee plus reasonable hosting fees you can have branded email and a CMS that is MUCH more sophisticated and flexible. There is no comparison between Office 365 and WordPress. And BlogEngine permits addition of custom AND plugin functionality.

Add PayPal for free, or let us help you find an ecommerce solution that complements your site.

How do you add up your cost in time and aggravation, or business lost because of wording that really does not explain your services? You will spend far less with me and you'll get a Pistachio Cherry or Chocolate Marble CMS.

DAY also provides custom design and set up for multiple blogs, various apps, and websites with full ASP.NET functionality. If any of your web information needs to convert to print, no matter what format, we can do that as well.

PHOTO CREDITS: Vanilla - Jeff Prieb, sxc.hu | Pistachio-Chocolate - Becco Eliacik, sxc.hu