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"Mashup" connotes varying products to different industries. For musicians it may denote Mashup MixedInKey. The Digital DJ offers a good review on YouTube. See it below.

Keeping abreast of music and sound creation technologies is important to any advertiser or agency because music makes ads memorable.

Here are five recent studies that confirm the link between music and memory.

Sound, too, has immense power to boost a brand. Find out what the 10 Most Addictive Sounds in the World are here.

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